Author Archives: newsmutt

Campaigns and Public Affairs

Whether it’s simple messaging, regulatory compliance or just good governance, there are times when you’ll want to influence and persuade with the right tone and timing. I know the difference between shouting loudly and taking a more subtle approach. Campaigning with impact What happens when the news becomes the news? When the BBC decided toContinue reading “Campaigns and Public Affairs”

Investigative Journalism Project – getting the most out of your media

Being asked to do a multi media project can seem daunting. But you can use parts of your raw material for lots of different things, For example, a ten minute raw TV interview can make : When gathering material of any sort, think carefully – HOW CAN I MAKE THE MOST OF THIS MATERIAL? IfContinue reading “Investigative Journalism Project – getting the most out of your media”

Investigative Journalism Assignment – How to Do It

For this assignment, you must produce a multi media story containing elements of investigative journalism. This includes a video film (a TV news package), an audio podcast and a written magazine article which is professionally laid out. Here you will see examples of what a story might look and sound like when it’s finished. ButContinue reading “Investigative Journalism Assignment – How to Do It”

There’s no such thing as an interview

I’ve done hundreds of broadcast interviews with thousands of people — from high street shoppers to senior leaders. Some are seasoned pros who’ve dealt with the media for years. For others, it’s their very first time in front of a camera. And let’s be honest: it can feel terrifying. But it doesn’t have to be.Continue reading “There’s no such thing as an interview”

Media and journalism for young people

Today’s technology brings many advantages – but it also spells danger, with disinformation becoming part of everyday life. How young people navigate this has profound and lasting consequences. I’ve developed a suite of training tools designed for the education sector – covering everything from disinformation and accuracy to media regulation. Lesson plans are primarily designedContinue reading “Media and journalism for young people”

Employee Relations and Transformation

Let’s be honest: most people dislike change. It can feel disruptive, confusing, even threatening. How your company handles change can make or break your workforce. I can help you turn that challenge into a positive experience, keeping your people engaged every step of the way. Why Communication Matters Most businesses want people to be atContinue reading “Employee Relations and Transformation”