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Author Archives: newsmutt
Protected: Eliza Littledoo – source material
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Protected: Polly Greenspace – interviewee notes
There is no excerpt because this is a protected post.
Protected: Eliza Littledoo – interviewee noes
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News for the Future
Paywalls, subscribers and using AI to keep the audience How can news outlets survive in a world of clickbait? It’s both an ethical and a business dilemma. Headlines have always been about grabbing attention. That’s a given. But they also used to be about giving a sense of what the story was about. In aContinue reading “News for the Future”
Ofcom and Media Regulation: Broadcasting Code and Case Studies
Who regulates the media? In the UK, broadcast media channels are regulated by Ofcom – the Office of Communications.. At the heart of this is the Ofcom Broadcast Code. For the purposes of journalism, the sections you’re likely to be most interested in are Due Impartiality and Due Accuracy (Section 5), and the regulations aroundContinue reading “Ofcom and Media Regulation: Broadcasting Code and Case Studies”
A campaign with impact
What happens when the news becomes the news? In Autumn 2022 the BBC set out proposals to drastically cut bespoke output from its 39 Local Radio stations. We created a compelling set of campaign materials for the National Union of Journalists. The project – in summary The project – in detail Step one : SimpleContinue reading “A campaign with impact”
Media Training and Reputation Management
Today’s media landscape is vast and daunting. The rapid growth of social media means anyone can be a publisher. While this creates many opportunities for your business, it also brings risk. I’ll let you in on an industry secret – journalists don’t care if your news is good or bad — they care how youContinue reading “Media Training and Reputation Management”
Career History
Before leaping into the world of freelancing, I worked for over 30 years in communications and journalism. Here’s the full list! For more details of what I can do, please visit my skills page. 2024 – present : Nottingham College Sessional lecturer in a busy inner city further education college, devising and delivering interactive lessonsContinue reading “Career History”
A wealth of skills and experience
I suppose I fell into journalism – but it wasn’t totally by accident. I’d always loved radio and fancied myself as a DJ. As it turned out, a BA Honours in Communication from Bournemouth University set the stage for a career in news, broadcasting and so much more : TRAINING AND MENTORING DESIGN AND CONTENT CREATIONContinue reading “A wealth of skills and experience”
